Dear friends and family of MAO,
Today, I find myself in a bittersweet moment as I share with you a tough decision that we have made. It is with a heavy heart that we have decided to let go of our national off-road racing program, Ultra4 USA. Over the past two years, these racers have become more than just teammates; they have become family to us here at MidAmerica Outdoors.
We are incredibly grateful for the friendships that have blossomed during this journey. Through all the ups and downs, heartaches, and struggles, we have poured our heart and soul into every race, striving to develop this platform. It has been so rewarding to witness friends and families come together at each event, embodying the values that we hold dear for our own families. These moments are priceless, and we recognize their significance.
Our world is rapidly changing before our eyes, rapidly becoming unrecognizable. And honestly, I don’t like what I’m seeing. These are things that have made me question decisions I’m making. Just like each one of you, our family has invested significant time and resources into preserving these moments we cherish so much and have altered what we value the most in life. We also understand the desire to seek answers and move forward, as we have been on that same quest ourselves. This decision to move our program forward without Ultra4 USA has been the toughest one I've ever made in business.
Together with my family and our MAO team, we sat down and carefully analyzed what truly matters to us. We pondered on why we embarked on this lifestyle of off-roading, racing, and outdoor events. Ultimately, it has always been about doing this as a family. However, in my miscalculation of the time and effort required, we began to lose sight of that. It became apparent that, regardless of how much success or meaning this program held for us, it wasn't worth sacrificing the precious time we were losing as a family.
I refuse to look back on my life with regrets, wishing I had done things differently. I am immensely grateful to my friends and family for making that clear to me. I had been missing out on the love and friendships that were right before my eyes. I hope this decision brings clarity as to why we have chosen this path.
Nevertheless, please know that our family and MAO team will continue to support Ultra 4 USA to the best of our ability. Whether it means finding someone ready to take on the excitement and challenges of this program or returning it to its original foundation and creation with Dave Cole and Hammerking Productions, we will make decisions with the best intentions, always keeping you, the racers, at the forefront and priority of the program. This transition will not happen overnight, but we assure you that we will make it a priority so that you can all focus on your racing plans for 2024.
As we bid farewell to this chapter, we wish you all the best that life has to offer. Cherish the moments, embrace the friendships, and value the life that is right in front of you. Remember, as the great Albert Schweitzer once said, "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."
With heartfelt gratitude and love,
Jason Robinett